Month: October 2020

0701

Need Statements:

[Mary, the pilot] needs [to determine an easier way to allow less time planning flights as well as going to different place’s that are within the same time frame] in order too [allow more variety of destinations you can fly to, even accessibility of flying in the evenings]

[Louise, right seat pilot, co-pilot] needs [to have more of a set schedule for plane landing times] in order too [ have time to plan outings or any other services they could book to allow more time for the pilots]

 

With Mary’s need statement here are a few big ideas;

Idea 1: The community pilot app is where pilots  all over the world can connect with one another, sharing information, experiences, ratings places and post photos of trips

Idea 2: A map app that allows you to choose one destination and then shows you similar destinations within the same time frame – maybe you would rank your priorities first so that it would show you similar destinations based on whatever you cared about the most (ie. flying time, nearby restaurants, etc

Idea 3:  Information weather app that allows pilots to see what the weather will be like headed towards the destination they chose to fly towards (windy, sunny, snowfall, etc)

Idea 4: GPS pilot search app that navigates with voice control guiding pilots to have the simplest route to make them have a safe flight to they’re upcoming destination.

Idea 5: Pilot entertainment app where pilots can post videos, clips or sign up to watch other videos of co-pilots or pilots flying planes, weather they are for laughs or serious videos for caution reasons.

 

Chosen Idea : Pilot community app is an app that allows pilots to be able to connect with other pilots throughout the world. You would typically match with pilots who have been to the same or similar places as you or you can stretch it and allow worldwide connections. Its home screen is compiled of many other pages that allow you to share different reviews on each page. Whether it being pictures of places they have flown too, or just connecting and actually talking to other pilots through a chat, regarding questions or anything they would like to know. As well with ratings on one page in regards to the places they have been, and experiences of the destinations they have flown too on another. You do have to sign in and make an account, as you will have your own profile of anything you want to post for others to see.

0601

 

Account Manager

  • Identify and build trust with clients, upsell products and services, work on sales and strategies with marketing teams, handle client communication

Project Manager

  • Team lead, communicates, plans and schedules tasks and deadlines, budgeting, contributing to clients, dealing with changes and challenges

UX designer

  • Deals with any interaction a user has between a product or service, makes sure all tasks and goals are achieved, content development, prototyping and wire framing, conduct user testing’s, understanding interaction design principle’s

4 Main elements to do so;

  • Experience Strategy – devising a business strategy, incorporating customers needs and company needs
  • Interaction Design – looks at how the user interacts with system, creating intuitive designs that allows the user to easily complete core tasks or actions
  • User research – the process of identifying a problem and designing a solution, requires a ton of research and feedback using surveys, testing, etc
  • Information Architecture – the practice of organizing information and content in a meaningful and accessible way, consistency and easy navigation

Content writer

  • Marketing director- leader of the group
  • Digital content writer –promoting brands, writes, develops, edit and publishes content on many social media or digital platforms
  • SEO specialist – ensures all digital data is optimized for search, updating headlines, text, images, headlines for the rankings
  • Pay per click manager – launch and optimize campaigns, keyword selections to target audience, monitor budget, maintain partnerships with platforms
  • Email Marketing/ Marketing Automation Specialist – creating and segmenting email lists, designing emails and writing content, managing contact bases, driving sales
  • Social Media Manager/ Specialist – voicing a brand by representing a company on social channels, work in cross-functional teams understanding

Designer

  • Graphic designer – process of defining requirements, visualizing and creating graphics including illustrations, logos, style guide, signage
  • Content developer/ Asset Manager – Create and gather content like photos, videos, icons, visuals, illustration, websites
  • UI Designer/ Web designer –the visual design of the screens the user navigates, through scrolling on a web app or buttons to click on the browser.

Developer

  • Technical team lead – provides technical direction, makes decisions on feasibility of the product (can we make it?), helps set the budget
  • Front-end developer – codes the layout provided by the UI designer, optimizes for speed, implements SEO
  • Back-end developer – plans and develops application architecture, server-side programming
  • Quality assurance engineer – tests the application and if it works up to standards

 

 

0506

Entertainment :Netflix

Netflix isn’t based off of advertisement revenue, how it makes money  is from users who have a subscription and an membership. Higher cost subscriptions for higher revenue allows you to stream on different devices as well

0505

Community : Reddit

Reddit is a social media website known for many types of discussion forums and politics, sports, entertainment, etc. This company generates revenue through advertising along with a ad-free premium membership

 

 

0504

Saas : Youtube

Youtube is very similar to most Google sites and makes their money through tons of ads and advertisements. Ads pop up during videos or video clips that users watch, along with the help of memberships and subscriptions.

0503

Information : Global News

Local global news websites make big ortions of revenue through display of advertising. Some specific ways include sponsorships, memberships, subscriptions and live events (like fundraisers, sports games, etc)

0502

Transaction : Bank of Montreal

The Bank of Montreal makes their revenue a few different ways including interest payments, money loans, fees or end of the month statements and payouts

0501

Search : Google

Google makes their revenue through ads and advertisements. Along with having advertisers submit ads which includes a list of a bunch of keywords, when you type anything into google, it will automatically bring you to another website, product, etc.

0401

0401

Accessibility for Mobile App and Map

Specification: A mobile app that helps pilots plan their travel itinerary prior to booking their landing times, along with a printed map to reference airplanes current location and weather conditions.

Accessibility issues to address: Visual impairments

Recommendations:

  • Pattern recognition of visual structure layout of website of similar images and/ or text format
  • Tonal contrast of black text on a cream colored background (App)
  • Insert 12-24 points (pt) font size (Use wider apertures)
  • Inserting user for easy access vertical writing
  • Inserting a swiping option (for easy access scrolling) up and down
  • Use appropriate typeface, in this case New Times Roman
  • Limit the amount of text on the app causing less distraction
  • Use voice recognition or voice commands in replace of typing features
  • Avoid underlining
  • Text contrast ratio 3:1

 

Accessibility issues to address:  Cognitive impairment

Recommendations:

  • Break up large content of information (text/writing) into smaller portions (map directions)
  • Consistency helps decrease distraction as well as increased predictability in a design layout (meaning colors of the map) blue the ocean, green is land, etc.
  • Allowing swiping options (easy access scrolling) up and down
  • Use voice recognition or voice commands in replace of typing features
  • Insert 8-12 points (pt) font size
  • Tonal contrast black text on colored background
  • Avoid hyphenating
  • Size of target for pointer inputs should be 44 x 44 css pixels
  • Minimum viewpoint size of 320 css pixels wide, by 256 pixels high