Rankings;
Mobile Marketing
Search Engine Optimization (SEO) Marketing
Pay per click (PPC) Marketing
Social Media Marketing
Display Marketing
I would begin with using and ranking mobile marketing for the most efficient marketing technique for my community app. Mobile Marketing is a multi channel, online technique that allows businesses to reach out to customers directly through there mobile devices. This is because mobile is the most personal channel which allows convenient and easy access to get business done and accomplished even when you’re on the go. Mobile marketing is no longer a decision for businesses it is a requirement for conducting the best way for online marketing campaigns. This ensures the customer gets what they want, exactly where and when they want it. Following with Search Engine Marketing (SEO) this tactic is used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, etc. My pilot community app would benefit in a practical way to rank up and compete with the online cliental, which is targeted to this world full of technology. Directing you to multiple different pages and ads very similar to what you have entered in your search engines, for example searching up destinations and places which you’d see on the pilot community app. Leading to Pay-per-click (PPC) Marketing which comes hand in hand with SEO marketing. Pay per click drives business to websites which the advertiser will pay the publisher whenever the advertisement is clicked, associating with SEO advertisements. Depending on your budget, it will determine how much the ad is worth, this results from the quality of the ad, which plays a big factor and that will regulate how much the advertiser is willing to pay. Just being aware how much the ad gets clicked per day doesn’t always regulate actual traffic and sales for the product itself. Also we’ve all came across some Social Media Marketing if you’ve made or had an account on any social media platforms. This is used to get our customers but also refers, spreads the word and promotes business by improving sales of products and services. Your business would need a specific marketing budget to gain the amount of traffic and attention needed through social media platforms or it may be more difficult to apply this. There are three different avenues that could; network targeting objective which is advertising customers with specific ads based on the interests of the customers social network, social advertising relies on displaying the interests of consumers social network to garner further interest in an advertisement, product or brand and viral marketing known as peer to peer marketing, which is the process of a consumer spreading awareness of a product through word of mouth. Lastly Digital Marketing allows marketers to have the advantage to target audiences and consumers by using information, such as what website info they have recently viewed, there location, or geographical information along with the type of device they are using. Display ads purchasing has progressed marketers so far allowing them to target their audiences using demographics and psychographics, which leads to likes, dislikes, attitudes, inspiration, etc. Also is very targeting and accessible to the mobile app platforms or any desktop.